Lozana

Brand identity

Lozana is a fashion brand producing clothing for 30+ year old women. We were asked to design a full visual identity for the brand starting with a logo through business cards, to store display design, to a website.
We first designed the logo and proposed an overall flowery theme based on peonies and roses, which binds everything connected to the brand - from the price tags, to website elements, to the hanging panels used in stores.

As our collaboration with Lozana develops we expect more design challenges in the future - stay tuned.