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Florenti
Web site design + development + photography
Florenti - a company producing socks since 1991 - asked us to help them change their website. The company decided they wanted to shift their focus to a more demanding target group. The clientele wanting higher quality products and more interesting sock designs, but also willing to pay more.
Together with Florenti, we decided to create a totally new website introducing a new company's visual identity (together with a redesigned logo).
The site we designed stresses the "warm elegance" - a friendly and cozy character of the socks which can be classy at the same time. We wanted to show that socks do not have to be boring or embarrassing but can be interesting and fun.